Exponential growth spurs Unified Esports Association rebrand to Unified.

Unified Esports Association 5/21/2021

WICHITA, KANSAS, May 17, 2021 - Reflecting its ever-expanding mission to serve the North American video gaming community, Unified Esports Association has changed its name to Unified and unveiled a new logo and visual identity. From its humble beginning as a collective of university students with a passion to create something more, the lifeblood of the company has always been community. The foundation that paved the way for what you know as Unified today which consisted of countless volunteer hours, hard work and joyful comradery among dozens of people. The founders of the company believed that the video game community needed a platform to give more players an opportunity to compete in a structured environment that also includes a little bit of everything they love. That passion has endured and grown tenfold as Unified is now providing that platform to players all over the United States through an umbrella of products, software, and services. “The lifeblood of our organization has always been community. That passion has endured and grown tenfold as UEA is now providing that platform to players all over the United States through an umbrella of products, software and services,” said Ben Redington, Chief Operating Officer. “Moving to the simpler, bolder Unified identity communicates our continued commitment to our growing ecosystem of unity, where gaming enthusiasts of all types can gather and share experiences.” Unified unifies players in structured, tiered competitions across collegiate and amateur virtual leagues as well as provides a physical tournament experience catered to esports enthusiasts and casual gamers alike. That passion and commitment to excellence can be observed in any of the programs or leagues currently operating under Unified: Unified Premier (Formerly Upsurge), Unified Collegiate (Formerly UCEA), Midwest Esports Conference, Unified Community (Formerly CEL), Local Legends, and Esports Festivals. Upcoming live events will include Sporting KC Children’s Mercy Park on July 9th and 10th in Kansas City, Kansas, a soon to be announced event in Lincoln, Nebraska, and in our home town of Wichita, Kansas. “As we continue to grow as the leading tournament organizer for North America, for the world’s largest esports, we continue to give gamers unique opportunities and social experiences,” Redington said. “What began as a passion project for college gamers has flourished. Countless volunteer hours, hard work and joyful camaraderie among our people have helped build an ecosystem that gives more players an opportunity to compete in a structured environment that includes a little bit of everything they love.” Unified’s new identity represents and empowers an ever-growing ecosystem of authentic, exciting, shared experiences from youth to college to professional. About Unified Esports Association (UEA) Unified Esports Association is a Kansas-based company that oversees multiple products that specialize and operate as a dynamic pipeline within the esports industry. Providing shared experiences that directly serve collegiate, youth, hobbyists and amateur video game players at every stage. ###